About
A small team that builds CRMs businesses own
We started building custom CRMs after watching too many small businesses pay for software that fought their process, and then pay again for consultants to make it fit. The alternative is not complicated: build the system around the process, once, and give it to the business.
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What we believe
Three rules we build by
The process comes first
We interview the people who do the work before we choose a single field. The sales manager, the person who raises invoices and the technician in the van all shape the screens.
The client owns everything
Code in the client's repository, database and hosting in the client's name, integrations authorised from the client's accounts. If we disappeared tomorrow the system would keep running.
Fixed prices, written scope
Nobody should discover the cost of their CRM at the end. We scope in writing, price the scope and carry the risk of our own estimates.
How we work
Written, remote, in your hours
Every project runs on written briefs, written scopes, weekly written updates and recorded walkthroughs. Our working day overlaps the UK, Australia, New Zealand and the United States, and reviews are scheduled in your time zone.
We build with a modern web stack, usually Next.js and PostgreSQL, or PHP and MySQL for clients already on that hosting. We do not resell anyone's platform and we do not take referral fees from software vendors, so when we tell you to buy rather than build, that is the honest answer.
Our own tools, including the Swipe CRM we use for lead qualification, are built the same way we build for clients.
Tell us how your business works. We will quote the CRM that fits it.
A 30 minute written brief from you, a fixed price and a two page scope from us within two business days. No call required, no obligation.