Appraisals, listings, buyers and vendors on one screen
CRM for real estate agents
Every appraisal, listing, enquiry, open home attendee, offer and settlement connected, with buyer matching, automatic follow ups and vendor reports that take a minute rather than an evening.
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ListingDesk: the real estate agents edition, in your browser
One of twelve industry systems we build from, each with its own screens, workflow and vocabulary. ListingDesk carries a property board with buyer matching and open homes, plus the pipeline, inbox with SMS and email, quotes the customer accepts online, schedule, editable automation flows, reports and a phone view. Sample data in your browser only. Your build carries your own stages, fields and rules.
Use Expand in the demo toolbar for a full screen view, press Escape to close it, or open the real estate agents demo on its own page.
Who this is for
Built for real estate agents
Residential sales agencies and independent agents in Australia, New Zealand and the US with 2 to 60 agents, who are paying per user for a CRM built for someone else's process and still running vendor reports in Word.
Buyer matching with automatic alerts
New listings are matched against buyer requirements and buyers get an email or text within minutes. Agents see which buyers matched and whether they opened it.
Open home check in and follow up
Attendees check in on a tablet or by QR code. They receive a follow up automatically and appear in the agent's call list, with feedback logged on the property for the vendor report.
Vendor reports in one click
Enquiries, inspections, feedback, portal views and offers are pulled into a branded weekly report and emailed to the vendor, with a link to a live campaign page.
Past client nurturing that leads to the next listing
Anniversary emails, market updates by suburb and an annual appraisal offer keep past clients warm, with a report of who is likely to sell next based on their history.
Pipeline
The stages work moves through
A starting point we adjust to your process in the first design week. Each stage can require fields, trigger messages and create tasks.
- Appraisal booked
- Appraised
- Listed
- On market
- Under offer
- Unconditional
- Settled
- Past client
Records
What the system keeps track of
Real record types with the fields your team uses, related to each other so one screen shows the whole picture.
Integrations
Connected to the tools you already run
Two way where both sides edit the data, one way where they do not, monitored for twelve months as part of the build.
- REA, Domain, Trade Me or MLS listing feeds
- Xero or QuickBooks for trust and commission accounting
- SMS
- Gmail or Outlook
- DocuSign
- Canva or your template for reports
Questions we get asked
How much does a real estate CRM cost to build?
A real estate CRM with appraisals, listings, buyer matching, open home tools, vendor reports and portal feeds is typically 12,900 to 19,900 US dollars fixed, delivered in seven to nine weeks. A buyer and listing tracker for a small agency starts at 5,900. No per-agent fees, so the whole office and admin team log in.
Can it push listings to portals?
Yes. Listings are exported to REA and Domain in Australia, Trade Me in New Zealand and MLS feeds in the US using their standard formats, and portal enquiries and view counts come back onto the property record. Where a portal requires a certified provider we work through one and quote it upfront.
Does it do buyer matching?
Yes. Buyer requirements are stored as structured fields: price range, suburbs, bedrooms, property type and must haves. New and price changed listings are matched automatically, buyers receive alerts, and the agent sees the match list with each buyer's engagement so calls go to the warm ones first.
Will it replace our current real estate CRM?
For most agencies, yes. We migrate contacts, properties, listings history, notes and buyer requirements, rebuild the workflows you use and drop the ones you never did. Agencies move when per-agent fees have grown, when reporting needs Word and a spreadsheet, or when they want to own the database they have built over ten years.
Is this a CRM for realtors?
Yes. Realtors and real estate agents get buyer and seller pipelines, listing records, showings, offers and a sphere of past clients with anniversaries and referral asks. Many agents start on a free realtor CRM and outgrow it when a team forms. A custom build keeps the parts agents actually use and drops the per agent fee.
Tell us how your real estate agents business works. We will quote the CRM that fits it.
A 30 minute written brief from you, a fixed price and a two page scope from us within two business days. No call required, no obligation.