Prospects to leases to renewals, community by community
CRM for multifamily properties
Prospects from listing sites and the website, tours, applications, leases, renewals and resident requests across every community, with the source of every signed lease measured.
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ListingDesk: the multifamily operators edition, in your browser
One of twelve industry systems we build from, each with its own screens, workflow and vocabulary. ListingDesk carries a property board with buyer matching and open homes, plus the pipeline, inbox with SMS and email, quotes the customer accepts online, schedule, editable automation flows, reports and a phone view. Sample data in your browser only. Your build carries your own stages, fields and rules.
Use Expand in the demo toolbar for a full screen view, press Escape to close it, or open the multifamily operators demo on its own page.
Who this is for
Built for multifamily operators
Apartment owners, operators and third party managers running 200 to 20,000 units across several communities, whose leasing teams work prospects in one tool, renewals in a spreadsheet and resident requests in email.
Every lead answered fast
Prospects from listing sites, the website and calls land in one queue per community. An instant reply offers tour times, and unanswered leads escalate to the leasing manager after an hour.
Tours that turn into applications
Self guided and agent tours are booked online. After the tour the prospect gets the floor plans they saw and an application link, followed up on day two and day five.
Renewals started 120 days out
Each lease generates a renewal task with a suggested offer, and residents who have not answered are called before they give notice.
Marketing source to signed lease
Cost per lead and cost per lease by source and community, so the marketing budget goes to the listing sites that actually fill units.
Pipeline
The stages work moves through
A starting point we adjust to your process in the first design week. Each stage can require fields, trigger messages and create tasks.
- New prospect
- Tour booked
- Toured
- Application received
- Approved
- Lease signed
- Renewal due
Records
What the system keeps track of
Real record types with the fields your team uses, related to each other so one screen shows the whole picture.
Integrations
Connected to the tools you already run
Two way where both sides edit the data, one way where they do not, monitored for twelve months as part of the build.
- Yardi, RealPage or AppFolio data exports
- Listing site lead feeds
- Google Calendar
- SMS
- DocuSign
- Your website forms
Questions we get asked
What does a multifamily CRM cost?
A multifamily CRM with prospect intake, tour booking, application tracking, renewals, resident requests and source reporting across communities usually costs 14,900 to 24,900 US dollars fixed, delivered in eight to twelve weeks. A leasing lead tracker for one or two communities starts at 9,900. There are no per unit fees.
Does it replace our property management system?
No. Yardi, RealPage, AppFolio or Entrata stay the system for rent, accounting and lease documents. The CRM handles prospects, tours, follow up, renewal outreach and reporting, and syncs units, residents and lease dates from your property management system so leasing staff work from one screen.
Can it handle several communities and teams?
Yes. Each community has its own units, leasing team, lead routing and reports, and regional and asset managers see every community side by side. Permissions keep staff to their own communities, and owners can be given a read only portfolio view of leasing velocity and renewals.
How does it improve renewals?
Every lease creates a renewal task 120 days before expiry with a suggested offer based on market rent and the resident's history. Residents get the offer by email and text, reminders follow, and non responders are flagged for a call. Reports show renewal rate by community and by leasing agent.
Tell us how your multifamily operators business works. We will quote the CRM that fits it.
A 30 minute written brief from you, a fixed price and a two page scope from us within two business days. No call required, no obligation.