HCP engagement with the audit trail built in
CRM for pharma and life sciences
Every healthcare professional, account and territory in one system, with calls, samples, approved materials and medical requests recorded the way your compliance team needs to see them, and owned by you rather than licensed per rep.
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CareLoop: the pharma and life sciences companies edition, in your browser
One of twelve industry systems we build from, each with its own screens, workflow and vocabulary. CareLoop carries recalls generated from every treatment and today's book, plus the pipeline, inbox with SMS and email, quotes the customer accepts online, schedule, editable automation flows, reports and a phone view. Sample data in your browser only. Your build carries your own stages, fields and rules.
Use Expand in the demo toolbar for a full screen view, press Escape to close it, or open the pharma and life sciences companies demo on its own page.
Who this is for
Built for pharma and life sciences companies
Specialty pharma, biotech, medtech and diagnostics companies with 5 to 150 field reps, key account managers or medical science liaisons, who find the big life sciences platforms priced for the top twenty pharma companies and their own spreadsheets impossible to audit.
Calls recorded the way compliance reads them
Each call logs the products discussed and the approved materials shown, from a library that only holds the current approved version. Off label questions route to medical affairs instead of being answered in the field.
Samples with a chain of custody
Samples left with a prescriber carry the product, lot number, quantity and a signature captured on the tablet. Stock per rep reconciles against shipments, which is the first thing an inspector asks for.
Transfer of value ready for reporting
Meals, honoraria, travel and grants are recorded against the healthcare professional as they happen, so the annual disclosure for Open Payments in the US or the industry codes in the UK and Europe is an export, not a project.
Territories and key accounts in one view
Reps see their call plan by priority tier. Key account managers see the hospital, its committees, tenders and contracts. Managers see coverage and call frequency against plan without asking for a spreadsheet.
Pipeline
The stages work moves through
A starting point we adjust to your process in the first design week. Each stage can require fields, trigger messages and create tasks.
- Target identified
- First call
- Product presented
- Evaluation or trial
- Formulary or tender
- Account active
- Review
Records
What the system keeps track of
Real record types with the fields your team uses, related to each other so one screen shows the whole picture.
Integrations
Connected to the tools you already run
Two way where both sides edit the data, one way where they do not, monitored for twelve months as part of the build.
- Outlook or Google calendar
- Approved content library
- ERP and order data
- Medical information inbox
- Electronic signature
- Data warehouse export
Questions we get asked
What is a life sciences CRM?
A life sciences CRM records how a pharmaceutical, biotech or medtech company engages healthcare professionals and accounts: calls, samples, approved materials, medical requests, consent and payments that must be disclosed. It differs from a general CRM mainly in compliance: version controlled content, a chain of custody for samples and an audit trail on every interaction.
How is CRM used in the pharmaceutical industry?
Field reps plan and record calls with prescribers, key account managers track hospitals, formularies and tenders, and medical science liaisons handle scientific exchange and medical requests. Marketing uses the same records for consented email, and compliance uses them for sample reconciliation and disclosure. One shared record stops the same doctor being contacted three times in a week.
Is a custom pharma CRM an alternative to Veeva?
For large pharma, the major life sciences platforms are hard to replace and we say so. For specialty pharma, medtech and diagnostics firms with a few dozen reps, a custom build covering calls, samples, materials and disclosure often costs less in its first year than per seat licences, and you own the system and the data afterwards.
What does a pharmaceutical CRM cost to build?
A pharmaceutical CRM with professional and account records, call planning, sample tracking, an approved materials library and disclosure exports usually costs 14,900 to 24,900 US dollars as a fixed price, delivered in nine to twelve weeks. Validation documents for regulated use are scoped separately. Hosting and support are optional at 290 dollars a month.
Tell us how your pharma and life sciences companies business works. We will quote the CRM that fits it.
A 30 minute written brief from you, a fixed price and a two page scope from us within two business days. No call required, no obligation.